![]() ![]() Inserting GIFs in your email could evoke feelings of fun, happiness, and positivity in the minds of your recipients. Why’s that? They build emotional bridges with your audience and help you connect with them on a deeper level.įor example, let’s say you’re already incorporating humor in your email marketing strategy. GIFs make complex ideas easier to grasp and understand. Although this is a cliche, it’s indeed true. If a picture is worth a thousand words, then an animated image is probably worth even more. The email below from Ilia is an excellent example of how to use animated GIFs to promote your new line of products Another benefit is that they have a relatively small file size compared to regular video formats.īy inserting GIFs into your email, you’re replacing heavy videos with lightweight visuals while getting the same effects. Well, we’ve already established that GIFs have the ability to capture the audience’s attention in a way that static images cannot. With GIFs, you have a higher chance of people reading your email and taking the desired action. So, if you’re looking to market your product or teach them how to use it, GIFs are more effective than using large walls of text. Studies say the human brain is built to process visuals faster than text. No wonder visual learning has become more critical than ever. According to a study, a whopping 65% of humans are visual learners. Source: Really Good Emails Show Off Your Products and Services Not only are they reader-friendly, but they give you a chance to impress your audience and tell your story visually.Ĭheck out how Grammarly used a subtle animated GIF in their email campaign to draw attention to a juicy offer. That’s what you get by adding compelling visuals and animated graphics like GIFs in your email. ![]() In fact, attractive visuals can raise people’s willingness to read by up to 80%. Instead, you need a rich blend of visuals and text to delight your audience and hook them in. Words alone are no longer sufficient to inform and engage an audience. Therefore, you need a wow factor to get your audience to zone into your email. Keep in mind that as the number of emails customers get increases, your job as a marketer becomes harder. And we believe this figure is expected to grow over time. Keep reading to find out why you should insert GIFs into your emails from now on.Īccording to a study, the average users send and receive over 100 business emails daily. There’s much more you can enjoy by incorporating GIFs in your emails to reach your audience. When used correctly, GIFs grab attention, add a fun element, and amp up the impact of your emails. Whether you’re sending emails to clients or running email marketing campaigns, GIFs can make all the difference in how effective they are. Martech reports that adding visuals to your email campaigns can boost clicks and engagements by up to 300%. ![]() You probably didn’t know that adding GIFs to your emails can get you incredible results. And creating your own GIFs is also super simple as you will see later on. Don’t you? The good news is that inserting GIFs into your email doesn’t have to be a daunting task. You want incredible results in your email marketing campaign. What’s more? The Email Institute revealed that adding GIFs to email can skyrocket clickthrough rates by 26%. Whether you’re showcasing your products or explaining how it works, adding animated GIFs to your email can help increase your email click-through rate, boost your engagement, and generally improve your email marketing performance.Īccording to a study by Vero, emails that include visuals have a 42% higher click-through rate than those without visuals. Visuals have become a staple for communications and marketing, and GIFs aren’t left out. Why You Should Consider Adding GIFs to Your Emails We’ll discuss how to make or find the perfect GIF, why you should use them, and how to insert GIFs into your email marketing campaign. In this article, we’ll teach you everything you need to know about using GIFs in your email. GIF marketing has become a norm, s o if you’re looking for a new and engaging way to supercharge your email campaign and get better results, animated GIFs can provide a massive boost. Their intriguing and striking appearance makes it a quick and easy way to attract audience attention, simplify your message and drive action. You’re probably already familiar with GIFs (Graphics Interchange Format), but if you’re not, they are moving visuals that run on a loop. As a result, top brands like Dell, Starbucks, Dropbox, Netflix, and more are not only already taking full advantage of them by using GIFs in their emails, but they are enjoying incredible results. Animated GIFs have become a powerful tool for brands and digital marketers. ![]()
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